About Us
Louluu is a UK-based premium sock brand, founded and operated by Nominal-plan Ltd, registered in Reading, England. We specialise in high-quality bamboo, cotton, and wool socks for men and women — crafted for everyday comfort, breathability, and lasting softness.
Our Story
Our journey in hosiery began in the 1990s in Turkey, where our founders worked closely with leading textile manufacturers, gaining deep expertise in sock materials, craftsmanship, and quality standards.
When we moved to the UK, we noticed something missing: truly high-quality socks at an accessible price point. Most options were either cheap and uncomfortable, or expensive without real material quality behind them. We saw a gap — and Louluu was born to fill it.
Louluu (pronounced loo-loo) launched as a UK-registered brand with one clear purpose: to bring premium sock quality — bamboo, cotton, and wool — to everyday people across the UK and beyond.
What Makes Louluu Different
Louluu is a premium UK sock brand that focuses on three core materials:
- Bamboo — naturally antibacterial, moisture-wicking, and incredibly soft. Ideal for sensitive skin and diabetic-friendly use.
- Cotton — breathable, durable, and suitable for everyday wear.
- Wool — warm, moisture-regulating, and perfect for colder months.
Every Louluu sock is designed with a seamless toe construction, reducing pressure points and friction — especially important for customers with diabetes or sensitive feet.
Who We Are
Louluu is owned and operated by Nominal-plan Ltd (Company No. 10561367, VAT: GB262290611), based in Reading, UK.
We ship worldwide — with free UK delivery on orders over £25 — and serve customers across the UK, Europe, the US, Canada, and Australia.
We are not a fashion label or a luxury brand. We are sock specialists — and that focus is what makes us trusted.
Our Mission
To make premium, sustainable, and comfortable socks accessible to everyone — from everyday wear to specialist needs like diabetic socks.
We believe the details matter. The sock is the last thing you put on and the first thing that affects how your day feels.
Contact
📍 41 Merrick House, Reading RG2 0GX, UK 📧 hello@louluu.com 📞 +44 (0) 1183360525 🌐 louluu.com